VisitBritain

01 — Project details

A meticulously chosen in-house team was assembled to fulfill the unique needs of VisitBritain. Our team consisted of devoted brand and design professionals dedicated to delivering exceptional results consistently. Our mission was to sustain a steady stream of design assets for VisitBritain's marketing endeavors across various platforms including social media, video, events, digital, and print.

02 — Creative process

We'd start by understanding VisitBritain's needs, brainstorm ideas with their team, and then create designs for their social media, events, and other channels. After ensuring everything looks great, we'd monitor performance and make adjustments as needed for better results.

Using the distinctive GREAT lettering and banner, I crafted the adaptation for VisitBritain's 'I Travel For...' campaign, which was launched worldwide across all platforms. This resulted in the creation of a visually distinctive yet relatable sub-brand, instantly recognisable as a VisitBritain product.

Spending by overseas visitors to the UK was forecast to reach £26.9 billion in 2018, up 6.8% on 2017. VisitBritain’s I Travel For… campaign was part of the UK Government’s GREAT Britain campaign, which promotes the UK internationally as a place to visit, study, invest and do business. Tourism is worth £127 billion to the UK economy, creating jobs and boosting economic growth across its nations and regions.